Lord Brahma in his Brahma Samhita prayers recites as follows:
“I worship Govinda, the primeval Lord, the first progenitor who is tending the cows, yielding all desire, in abodes built with spiritual gems, surrounded by millions of purpose trees, always served with great reverence and affection by hundreds of thousands of laksmis or gopis.”
So who is this wonderful cowherd boy Govinda? And how is any of this related to us? In his lectures, Srila Prabhupada explains:
“Govinda means… Go means three things. What is that? Go means the senses, and go means cow, and go means land. There are three meanings of go. So He gives pleasure to these three things. Wherever He is present, it becomes blissful, ananda. Anandamayo ‘bhyasat (Vedanta-sutra 1.1.12). The Vedanta-sutra says, anandamaya, always full of… Krishna, the reservoir of pleasure. So whenever He is present, in whichever land, in whichever country, in whichever planet He is present, it becomes full of bliss, ananda. Govinda.
…Our Krishna consciousness movement means that we are requesting everyone that give a trial this life at least. You have satisfied your senses in so many forms of life, huh? The dogs also satisfied their senses, the cat also satisfied his senses, the tiger, and these civilized, uncivilized, these god, everyone. Now you don’t try to satisfy your senses, you try to satisfy Kṛṣṇa. That’s all. And Krishna, being full, complete, if Krishna is satisfied, your senses will be satisfied automatically. Therefore His name is Govinda. Govindam adi-puruaam tam aham bhajami. Govinda means who satisfies the senses. Don’t think that your senses will remain unsatisfied. It will be completely satisfied. That is the secret of Krishna consciousness.”